© Search Engine Land

Google Snippet result can now jump to specific section on website

Posted in SEO by Dennis E. K. Nielsen

Google can now link users directly to the exact spot, of the content they are seeing in the search results snippet for featured AMP. Thus, when users click on this special AMP featured snippet, google will jump to that exact content on the landing page skipping content before this. Furthermore the content used in the search result will be highlighted when displayed on the website making it even easier to find.

This new feature is currenly only being tested on AMP (Accelerated mobile pages). This means that valuable content (and ads) might be skipped in this jump. It moreover highlights the importance of creating great concrete content, as it could end up as featured snippet and be the only content the users sees.