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New Report Looks at the Optimal Facebook Posting Practices in '19

Posted in SoMe by Dennis E. K. Nielsen

The team from BuzzSumo has analyzed more than 777 million Facebook Page posts from last year in order to determine the optimal Facebook post length, post type and posting times, among other factors, that can help boost your Facebook Advertisement performance in 2019. The report finds that Video, to no one's surprise, is the best performing post type and the evening are the best time to post and if you are looking for engagement you should post in the weekend. One finding does, however, surprise me a bit, as shorter posts trends to perform better than longer.  There is a lot more insight in the full report,  which is well worth a read for anyone working with SoMe who is looking to make the most of their Facebook efforts.