News in SEM

© eMarketer

Smart Speaker Usage Is Growing according to eMarketer

Posted in SEM

eMarketer just released an interesting study on Smart Speaker Users in 2019. In 2019 China will be home to 85.5 million smart speaker users, surpassing the 74.2 million in the US. This means that 26% of internet users in the US will also be Smart Speaker users, while it's "only" 10% in China. In Europe United Kingdom is in the lead, with a penetration rate of 22.4% followed by Germany with 17.2% and France with 14%. The data does not surprise me, given that smart speakers were the hottest Christmas gift in 2018 and Amazon even experience a small breakdown, due to too many new devices. It will be interesting to see how this develops throughout the year and which image it will have on behavior especially usage. 

© Dekn.me

Recommended article on Setting Up ‘Promotions’ in Google Shopping

Posted in SEM

Practical Ecommerce has written a great guide on how to get the new promotion feature in Google Shopping set up to help your ad stand out with a blue “Special offer” link. Once the special offer link is clicked, a small popup appears displaying more information. This is a very good way for marketers to make their product stand out in Google shopping and move past the typical components of a Shopping ad: product name, price, brand, and image. Quick note, to get access to the feature, you need to fill out a form, which you can find here (takes about 2 business days).

© Dekn.me

Bing Ads gives chance to win prizes for accreditation and more

Posted in SEM

To get more people certified as an Accredited Professional in their ads technology, Bing Ads have created a new competition, in which agencies get the chance to win great prizes; like a trip to a 2019 Microsoft event, an Xbox One game console, gift cards and more. To participate all you have to do is complete the Bing Ads Accredited Professional certification test (which is free through the Bing Ads Academy) or/and add a new account on Bing Ads, and enroll in the Bing Partner Program in order to complete the sweepstakes registration. As a little fun extra prize, the first 50 people to enter the sweepstakes gets a $5 coffee gift card!