Recommended article on Setting Up ‘Promotions’ in Google Shopping
Posted in SEM by Dennis E. K. Nielsen
Practical Ecommerce has written a great guide on how to get the new promotion feature in Google Shopping set up to help your ad stand out with a blue “Special offer” link. Once the special offer link is clicked, a small popup appears displaying more information. This is a very good way for marketers to make their product stand out in Google shopping and move past the typical components of a Shopping ad: product name, price, brand, and image. Quick note, to get access to the feature, you need to fill out a form, which you can find here (takes about 2 business days).